Collect and display product reviews and ratings to showcase social proof and build trust.






stores building toward the broader Yotpo ecosystem across reviews, loyalty, and SMS
merchants where Google Seller Ratings and syndication are real requirements
stores actively evaluating reviews & trust tooling
lean teams that want a lower-risk free-plan starting point
Best when ecosystem alignment is the real reason — standalone review use cases are usually better served by Judge.me or Loox.
Free plan available
4.8 stars from 4,433 reviews
Launched November 15, 2011
Yotpo Reviews makes the most sense when a merchant is already inside — or building toward — the broader Yotpo ecosystem. The reviews product is capable, but the real reason to choose it over Judge.me or Loox is usually ecosystem alignment and Google Seller Ratings integration, not the review feature set alone.
For most stores, the honest comparison is value and simplicity versus ecosystem investment. Merchants who need reviews and nothing else usually find better value elsewhere. Yotpo's review product earns its place when the broader retention, loyalty, and syndication layer is part of the plan.
Yotpo product reviews and ratings drive sales and help you better understand your customers. Collect more trustworthy reviews, photos, and videos, with in-mail review requests, SMS, and AI-powered prompts. Reach more shoppers by displaying your reviews and ratings on social media and search engines, like Google. Own all of your reviews and easily moderate them. Access detailed analytics to boost conversions. Plus, connect Yotpo Reviews with SMS, Email, and Loyalty.
"Merchants appreciate this app for its robust review management features, including real-time display, review request emails, and review syndication. It integrates well with platforms like Klaviyo and enhances visibility in Google search results. The intuitive design simplifies review management, and the support team is praised for their quick and effective assistance. Additional features like email, SMS, pop-ups, and loyalty programs support conversions and customer retention."
Judge.me is the strongest default review app for most stores, Loox is the clearest visual-social-proof option, and Okendo is the stronger premium alternative when reviews connect to broader customer-marketing workflows.
Judge.me is the strongest value-led alternative to Okendo. Loox is the clearest visual-social-proof alternative. Yotpo Reviews remains relevant when the real decision is broader ecosystem alignment.
Loox is the stronger standalone choice for visual social proof, while Yotpo Reviews is more relevant when the store is already leaning into the Yotpo ecosystem.
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